South Africa’s luxury skin-care brand FutureMe forays into India, plans expansion

FutureMe, an ultra-luxury skin-care brand, which was first launched in South Africa last year after five years of extensive research and development, has been introduced in the India market to cater to the needs of high networth individuals. 

The company has set up The House of FutureMe, an experience centre at Breach Candy in Mumbai where its products priced in the range of ₹20,000 to ₹65,000 are available for sale and can be experienced. Small 15 gram packs are priced in the range of ₹6,000 to ₹18,000.

The company which also sells products online is planning to expand to other markets in the country and globally, its founder and CEO Supriya Mody said.

“The House of FutureMe is the first of its kind: an exclusive, by-invite-only sanctuary that wholly embodies the brand, its values and its products,” she said.

“More than a flagship, it serves as a venue for intimate gatherings, collaborations, and conversations that celebrate individuality and the art of self-evolution,” she added.

The company has introduced it’s first collection, Arayani which serves as an entry into the Indian luxury skincare market. 

“Arayani is an ultra-performing, luxuriously indulgent skincare line rooted in restoration, balance, and quiet luxury,” the company said. 

“Named after a mythic goddess of nature, the line reflects a clear brand philosophy: high-performance formulations, elevated textures, and a distinctive visual identity designed to stand apart in a saturated category,” the company said.

Early user feedback— firmer, brighter, more resilient skin— reinforces the brand’s positioning as a results-driven luxury player, it added.

“With the Arayani Collection setting the benchmark, FutureMe is India with a blueprint for strong brand equity, consumer trust, and sustained business momentum,” said Ms. Mody said.

“We have created a brand anchored in vision – where high science meets deep care, and where skincare becomes a medium through which people can nurture their boldest dreams,” she said. 

Formerly the CEO of Unichem’s International Formulation Business, Ms. Mody brings with her a combination of scientific depth and business clarity.

She said one of the brand’s strongest differentiators is the FutureBlend™, created with cosmetic chemist Dr. Renuka Thergaonkar. 

“The proprietary complex fuses botanical extracts, vitamins, actives and FutureMe’s signature BeautyFrequency™ – a Sound Therapy technology used to enhance absorption at a cellular level,” she said.

“FutureMe is a brand that rejects the industry’s obsession with “fixing flaws” and instead champions potential, possibility, and conscious luxury,” she added.

She said her vision was to create a global top skin-care brand out of South Africa. The next phase of expansion is Middle East and Africa.