Hyderabad-headquartered digital payment platform firm Viyona Fintech has received National Payments Corporation of India (NPCI) approval to operate as a third-party application provider (TPAP).
The approval is set to accelerate its plans to offer unified payments interface (UPI) services in collaboration with partner banks, which will expand access to digital payments across tier II and III cities as well as underserved rural markets in India, the startup behind GRAAMPAY and Viyona Pay app said in a press release on Monday (September 8, 2025).
Viyona said that as part of expansion strategy, it is preparing to launch a farmers marketplace within its GRAAMPAY platform. The feature will connect farmers directly with buyers and aimed at improving price transparency, speeding up settlements and expanding access to UPI-based payments.
“The approval reflects NPCI’s confidence in our fintech applications to make UPI payments more accessible for farmers, shopkeepers and households,” founder Ravindranath Yarlagadda said. GRAAMPAY platform enables farmers, small merchants and local communities to carry out digital collections, payouts and UPI transactions. It also supports rural e-commerce and promotes financial literacy through a network of village-level entrepreneurs (VLEs), the startup said in a press release.