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The Varnam playbook | How Bengaluru-based Karthik Vaidyanathan reimagined Channapatna for the modern shelf

Two years ago, the introduction of a six-lane Bengaluru-Mysuru Expressway posed an obstacle to the toy shops in Channapatna en route. Travellers no longer stopped by to indulge in impulse purchases. The brightly coloured handcrafted wooden toys stood unsold. In spite of a GI tag, the demand for the 200-year-old craft has been dwindling owing…

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