AI and deepfakes are reshaping marketing — but at what cost? | India News
Artificial intelligence and deepfake technology are rapidly transforming how brands communicate with audiences. From synthetic influencers to hyper-personalized video ads, marketers are using AI-generated content to boost engagement, cut costs, and scale across languages. But experts warn the line between innovation and manipulation is becoming dangerously thin.“Deepfakes are no longer just tools for entertainment —…