
Transforming India’s traditional flower market
Leveraging a legacy in floriculture, Rhea Karuturi (and her sister Yeshoda) co-founded Hoovu Fresh to streamline the fragmented puja flower market, enhancing freshness and reducing waste. Growing up amidst the vibrant hues and scents of rose farms, sisters Yeshoda and Rhea Karuturi were immersed in the world of flowers from an early age. This upbringing…