This coming Independence Day, the J&K government will distribute 15 lakh national flags across the Union Territory (UT) and dedicate a digital portal to facilitate real-time monitoring and event reporting.
J&K Chief Secretary Atal Dulloo, who reviewed the ‘Har Ghar Tiranga Campaign 2025’ preparations with officers and police officials, “emphasized the need to make this campaign a mass movement”.
Impressing upon the government departments “to ensure widespread participation across urban and rural regions”, Mr. Dulloo directed involvement of school children, youth, and citizens from all walks of life “to strengthen the message of national pride, unity, and patriotic consciousness”.
The J&K government plans to hold special programmes from August 2 to 15 as part of the ongoing Azadi Ka Amrit Mahotsav celebrations.
Following the remarkable success of the campaign over the last three years, this year’s edition aims to deepen its impact through community-led, culturally enriched activities that will be held across panchayats, urban wards, educational institutions, and key public spaces throughout J&K, a government spokesman said.
J&K Principal Secretary, Culture, Brij Mohan Sharma declared a three-phase participation between August 2 and 15. for “broad-based public participation across the UT”.
Ther activities would involve Tiranga-themed wall paintings, murals, and rangoli art at educational institutes. Grand cultural festivals (Tiranga Mahotsavs) and melas will be organised, highlighting local arts, crafts, and products, especially those by Self-Help Groups (SHGs) in Tricolour themes, the spokesman said.
To enhance public involvement, markets and public areas will be decorated, and the distribution of National Flags will be facilitated primarily through Self Help Groups.
The major flag hoisting events are scheduled in Srinagar and Jammu. “Citizens will also be encouraged to participate in the popular ‘Selfie with Tiranga’ campaign, uploading their photos with the National Flag on the designated online portal,” the spokesman said.